Websites that makesmall businessesimpossible to ignore.
I design and build modern, high-converting websites for businesses that have outgrown their online presence — combining creative direction, strategy, and an AI-assisted workflow that moves fast without cutting corners.
- Design + Development
- AI-Assisted. Human-Led.
- Built to Convert
Est. 2016 — Wood Fire Kitchen
Fire-kissed,
seasonal cooking.
A neighbourhood table where everything passes through oak flame first.
01Selected Work
Proof, not promises.
Five recent engagements — each one a real business that needed to look as good online as it performs in person. Demo previews shown; live client sites linked on request.
02The Workflow
AI-assisted. Human-led.
The future of web design isn't AI or human. It's AI-assisted human creativity. I use modern AI-assisted tools as part of my professional workflow — the same way great designers have always adopted new tools — to explore further, move faster, and deliver more for your budget.
"AI helps me move faster. It doesn't replace strategy, taste, creativity, or understanding your business."
Where AI helps
- Rapid prototyping and concept exploration
- Development workflows and functionality
- Content organization and research
- Testing ideas and improving efficiency
Where humans lead
- Creative direction and design judgment
- Understanding your business and customers
- Strategy, communication, and customization
- Quality control, revisions, and the final word
No smoke and mirrors: AI-assisted tools accelerate parts of my workflow, and I'm upfront about that. What you're paying for is judgment, strategy, taste, and a website that's finished — and accountable — to a human.
The tools changed. The standards didn't. Every decision on your project is still made, checked, and signed off by a person who knows your business.
03Services
What I can build for you.
Everything a small business needs to look established online — and nothing padded to inflate an invoice.
Not sure which fits? and I'll recommend the smallest thing that will actually help.
04The Stakes
An outdated website isn't neutral. It costs you.
First impressions
Customers judge a business's credibility within seconds of landing on its website. An outdated site doesn't just look old — it quietly tells people the business behind it might be too.
Silent sales rep
Your website answers questions, builds trust, and asks for the enquiry while you're doing the actual work. A great one sells for you around the clock; a weak one talks people out of calling.
Pride of place
You should never hesitate before sending someone to your website. When your online presence matches the quality of your real work, every referral, business card, and social post works harder.
05The Process
Clear from first call to launch day.
Five steps. No mystery. You're involved at every stage — this is a collaboration, not a black box.
Discovery
We talk. I learn about your business, your customers, your goals, your competitors, and what your website actually needs to accomplish — before a single pixel is placed.
Strategy
Together we define the structure: pages, messaging, and direction. You approve a clear plan so there are no surprises about what's being built or why.
Design & Build
I design and develop your site using a modern workflow that includes AI-assisted tools for speed and exploration — with every decision directed, reviewed, and finished by hand.
Review & Refine
You review the site on real devices and give feedback. Revisions are part of the agreed process — we refine until it genuinely represents your business.
Launch
Final testing across devices and browsers, SEO foundations checked, forms verified, and your site goes live. You leave with a presence you're proud to share.
Jonathan Rivero
Independent Web Designer & Developer
06About
One designer. Full attention.
I'm an independent web designer focused on helping small businesses build a stronger online presence. No account managers, no agency layers, no hand-offs — when you work with me, you work with the person actually designing and building your website.
I combine design craft with a modern, AI-assisted workflow. That means you get the speed and exploration of new technology with the judgment and finish of someone who cares about the details.
Direct communication
You talk to the person doing the work. Nothing gets lost between departments.
Personal attention
I take on a limited number of projects so yours gets real focus, not a slot in a pipeline.
Modern workflow
AI-assisted tools and modern software mean faster turnarounds without cutting quality.
Honest pricing
No agency overhead baked into your quote. You pay for the work, not the office.
07Client Words
Kind words, earned.
Sample placeholders — replace with real client testimonials.
"Our old website was embarrassing. Now customers mention the site before they mention the food. The whole process was clearer and faster than we expected."
[Client Name]
Owner, [Restaurant]
"He explained everything in plain language, showed us options we hadn't considered, and delivered a site that finally matches the quality of our work."
[Client Name]
Founder, [Interior Studio]
"Estimate requests started coming through the website in the first week. It paid for itself faster than any marketing we've tried."
[Client Name]
Owner, [Contracting Company]
08Questions
Asked often. Answered honestly.
Straight answers, including the one about AI. If yours isn't here, ask it directly — no pitch attached.
09Start a Project
Your business is already good.
Your website should prove it.
Tell me about your business, and let's explore what a better website could look like. No pressure, no jargon — just an honest conversation about what would actually help.
- jonathanrivero128@gmail.com
- 786-813-9875
- I reply to every enquiry within one business day.